Sony Street Contest x IFA

Anyone aged 18 or older who lives in Germany or Austria.

Employees of IFA, Sony or their partner companies, as well as their direct relatives, are not eligible to enter.

You can enter both the photo and video contest at the same time and there is no limit to how many photos or videos you can submit.

Your photo can be in portrait or landscape format. Your video can be up to 90 seconds long and in portrait or landscape format too. Post your photo or video on Instagram. Include the hashtag #sonyifa_contest in your caption. Tag @ifa_berlin, @sony.deutschland.at and @thomas_k in the caption. Follow all three accounts. Make sure your post and profile stay public until the contest ends. 

Winners will be chosen by an independent jury led by Thomas Kakareko and notified by 20 August 2025 via social media. Make sure your profile stays active and your contact details are correct. Each participant can win a maximum of one prize.

If you win, you will need to provide your full name and postal address for prize delivery.

Organisers
IFA Management GmbH, Charlottenstraße 4, 10969 Berlin (“IFA”) and Sony Europe B.V., Germany Branch, Kemperplatz 1, 10785 Berlin (“Sony”) are jointly organising a photo and video contest (“contest”) in cooperation during IFA Berlin from 5 to 9 September 2025 (“event”).

Contest period
The contest runs from 1 July until 12 August 2025 at 11:59 p.m. (CET).

Eligibility
Entry is free of charge and open to individuals who are at least 18 years old at the time of participation and reside in Germany or Austria. Employees of IFA, Sony or their affiliated companies, employees of advertising agencies working with IFA or Sony, and immediate family members of these employees are not eligible to enter. Each participant guarantees that all eligibility criteria are fully met.

Submissions
There is no limit to the number of photos or videos participants may submit. Participants may enter both the photo and video categories at the same time.
– Videos: portrait or landscape format, maximum length 90 seconds
– Photos: portrait or landscape format
– Content may be produced using a smartphone or any type of camera (DSLR, DSLM, bridge or compact), regardless of the manufacturer.

How to enter
To enter, participants must:
– Post their entry on Instagram
– Ensure that the post and their profile remain publicly visible for the entire contest period
– Include the hashtag #sonyifa_contest in the caption
– Tag the following accounts in the caption: @ifa_berlin, @sony.deutschland.at and @thomas_k
– Follow all three accounts

Content requirements
Submitted photos and videos must not contain any content that violates applicable law or infringes the rights of third parties. Racist, sexist, violent, discriminatory or otherwise illegal content is expressly prohibited. The participant guarantees that they are the sole author of the submitted content and that they have obtained the consent of all depicted or identifiable persons for recording and use.

Personal data and contact
No additional personal data will be collected at the time of entry. If selected as a winner, participants will be contacted via social media only. To receive the prize, winners must provide their full name and postal address.

Winner selection and notification
One winner will be selected in each category (street photo and video) by an independent jury led by Thomas Kakareko. Winners will be notified via social media on 20 August 2025. No alternative announcement or notification method will take place. Participants must therefore ensure that their social media profile is active and their entry remains publicly visible until the end of the contest.

Prizes
The participant with the best street photo will receive a Sony A7C II (Silver) camera with a Sony FE 16–25mm F2.8 G lens. The participant with the best street video will receive a Sony FX2 Cinema Line camera, a Sony FE PZ 16–35mm F4 G lens and a Sony ECM-MS2 microphone.

Replacement and exclusion
If a participant cannot be contacted, refuses the prize or is found to be in breach of these terms and conditions, the prize will be forfeited and may be awarded to another participant. IFA and Sony reserve the right to disqualify any participant at any time if manipulation (e.g. purchased likes, bots) or violation of the terms and conditions is suspected.

Right of withdrawal
Participants may withdraw their consent for the use of submitted content at any time, but this will result in exclusion from the contest.

Use of content
By entering the contest, participants agree to grant IFA and Sony the right to use submitted photos and videos free of charge for promotional and communication purposes.

Award ceremony
Winners will be invited to the official award ceremony at IFA Berlin 2025 and will receive a promo code for a free 1-day IFA  ticket to attend the event. The award ceremony will take place on the Creator Stage at IFA. The exact programme, date and time will be announced at a later date. Travel and accommodation costs will not be covered. Prizes will be presented on-site or sent by post afterwards. Each participant can win only one prize, which is non-transferable, non-exchangeable and cannot be redeemed for cash. Winners agree to be named in connection with the award ceremony and to be available for marketing and press activities related to the contest, including after the event.

General conditions
IFA and Sony reserve the right to amend these terms and conditions or replace prizes at any time without prior notice. Participants are responsible for keeping themselves informed of any changes.

Legal
These terms and conditions are governed by German law. Where legally permissible, the place of jurisdiction is Berlin. The right of appeal is excluded. Should any provision of these terms and conditions be or become invalid, the validity of the remaining provisions shall remain unaffected.

Last updated: 02 July 2025