AI: Magic, Myth and Marketing
AI: Magic, Myth and Marketing
Between magic and machinery: how do we talk about artificial intelligence, and what lies behind it? While Isabelle Rogat explores the cultural narratives surrounding AI and its magical connotations, Karine Gromada demystifies our perception of AI agents. They will then jointly answer questions from the audience.
Presented by
Speakers
Track: World of AI & Future of Tech
Language: German
Magical AI & whimsical fairytales - Isabelle Rogat
On TikTok, people are sticking glitter stones on their faces, and Canva's AI image editing tool is called 'Magic Edit'. The word 'whimsical' is enjoying a historic linguistic resurgence, and magical AI is creating our websites, films, and calendars. Is this a coincidence? Isabelle Rogat doubts it. In her keynote address to the IFA audience, the cultural trend scout looks back at the history of magical narratives in the tech sector and asks why we prefer to mystify AI rather than question it, as well as who actually benefits from this narrative.
Human, Machine, Myth: Demystifying AI Agents - Karine Gromada
Hardly any term currently carries more significance than 'AI agent'. Yet the technology behind it is down-to-earth.
So, how is an AI agent actually structured? And why does this spectacular technology fail in the most unspectacular areas? And why does our brain systematically work against us in this regard?
These questions are examined from two perspectives that rarely come together: research and practice, without technical jargon. Those who understand the technology will remain calm even when the next AI doomsday headline appears.
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