5 Sep 2026 – 10:00 – 30 min
Location: Retail Innovation Zone Stage

TikTok Shop: Tech's New Engine for Demand and Sales Growth

TikTok Shop is reshaping consumer tech sales. Here's why electronics brands need to be there now.

Presented by
Speakers
Moses Tan
Business Development for Electronics & Books
Track: Retail & Future of Commerce
Language: English
TikTok Shop isn't just another sales channel, it's generating entirely new demand, reaching audiences brands can't access elsewhere, and tapping into one of consumer tech's fastest-growing sales channels. This session makes the case for why electronics brands need to be there now.