
Antony Peart
Director of Brand Communications
Haier Europe
United Kingdom
Haier Europe
United Kingdom

Antony started his early years cutting his teeth in the public sector before moving into the private sector with a European role for the Japanese's multinational company BROTHER. Where he progressed to head up the Marketing and Communication function across Europe. Since then he has moved into private equity brand roles and is now back working in Europe, for HAIER, who are the number 1 white goods manufacturer globally and own such brands as Candy, Hoover, GEA, Fisher and Pykall. He currently has the role of Brand Director for the Haier Europe group. Over the years he gained a wealth of experience across many facets of the advertising industry and his true passion has always been for great creativity.
Sessions
Press Conference
60 min
At IFA, Haier Europe unveils its Naturally Connected vision: an immersive, connected and sustainable ecosystem where AI, cutting-edge appliances, services, and the hOn platform seamlessly link technology, people and the environment. Visitors will experience how innovation reshapes Smart Home living into a fully personalized, efficient and harmonious journey, enhancing everyday life and reducing environmental impact.
Language: English (no translation available)