Christopher Flato

Christopher Flato is Managing Director of yellow house, a communications and consultancy agency specialising in digital sectors such as esports, gaming, and internet culture. He also serves as President and Board Member of the Esport-Bund Deutschland e.V. (ESBD), where he is responsible for the strategic direction of the national federation and represents the interests of its 140 member organisations, as well as the broader esports industry, both in Germany and internationally. Until early 2022, Flato was Director of Public Relations at ESL Gaming, where he led global media and communications for the world’s largest esports company. Born in Cologne, he studied linguistics and journalism at the University of Siegen and worked for four years in the sports editorial team at Weser Kurier in Bremen. Driven by his passion for both sport and gaming, he founded Bonjwa, Germany’s first esports school, in 2013 – shaping the media presence of what is now one of the country’s largest streaming networks. Flato brings over 15 years of experience in esports and gaming communications, as well as in managing multinational teams.

Guiding principles:

1. Esports is more than just play – it’s sport, culture, and community, and it deserves the same respect and standards as traditional sport.
2. Esports requires responsibility: as part of our digital society, we must ensure that competition and well-being go hand in hand.
3. Sustainable esports means fair opportunities for all – regardless of background, gender, or social status.