Eric Zhang

Eric Zhang is the global vice president of AliExpress, Alibaba Group. He manages AliExpress’ global business and strategy, inspiring business growth worldwide by developing deep and strategic partnerships with global brands and merchants, as well as marketing, customer acquisition, and traffic ecosystems.

Eric works with brand partners seeking to expand internationally and connect with consumers through global marketplace platforms. His work focuses on helping brands unlock new growth through marketing innovation, scalable platform solutions, and building traffic ecosystem partnerships across affiliate, influencer, and performance marketing channels.

Prior to his current position, Eric held top executive management roles in several leading global e-commerce companies. He has extensive experience in the e-commerce industry, transaction platform management, branding, channel management, and strategic planning.