Franco della Bella
SDA Marketing Director
Haier Europe
Italy
Haier Europe
Italy
Entire career in home appliance business. With different growing responsibilities in marketing for the Italian Market and Emea area. Strong experience in both MDA and SDA, understanding peculiarities and differences among the 2 businesses. Expatriated in Spain and Sweden to expand his international experience. Returned in Italy in 2019 to join Haier Europe as Marketing director Cooling. Strong passion on traveling and cooking.
Sessions
Press Conference
60 min
At IFA, Haier Europe unveils its Naturally Connected vision: an immersive, connected and sustainable ecosystem where AI, cutting-edge appliances, services, and the hOn platform seamlessly link technology, people and the environment. Visitors will experience how innovation reshapes Smart Home living into a fully personalized, efficient and harmonious journey, enhancing everyday life and reducing environmental impact.
Language: English (no translation available)