George Yates
Head of Strategic Partnerships
Back Market
France
Back Market
France
French - American seasoned Business Development, Enterprise Sales executive with financial and entrepreneurial background developed over 18 years working in a variety of sectors building global strategic partnerships and leading internal initiatives to drive business growth and accelerate innovation. Deep experience working with startups and scale-ups with disruptive business models. Valued for ability to create strategic, trusted and meaningful relationships at all levels of an organization, internally and externally.
Sessions
9 Sep 2025 – 14:00
Dream Stage (Hall 25)
30 min
BackMarket - Refurbished: The New Normal?
With rising awareness around sustainability, circular economy and smart consumption, refurbished technology is moving from niche to mainstream. What used to be a compromise is becoming a first choice for many consumers – with major implications for brands, retailers and the entire tech industry. In this panel we discover how Back Market scales reuse and repair, shifts consumer habits, and makes refurbished tech the first choice over new.
Speakers G. Yates (Back Market), T. Willkommen (brand eins Medien AG)
IFA Next