George Yates

Head of Strategic Partnerships
Back Market
French - American seasoned Business Development, Enterprise Sales executive with financial and entrepreneurial background developed over 18 years working in a variety of sectors building global strategic partnerships and leading internal initiatives to drive business growth and accelerate innovation. Deep experience working with startups and scale-ups with disruptive business models. Valued for ability to create strategic, trusted and meaningful relationships at all levels of an organization, internally and externally.

Sessions

9 Sep 2025 – 14:00
Dream Stage (Hall 25)
30 min
Refurbished: The New Normal?
How Back Market scales reuse and repair, shifts consumer habits, and makes refurbished tech the first choice over new.
Speakers G. Yates (Back Market), T. Willkommen (brand eins Medien AG)
IFA Next