Joel Schumacher
Head of Creator Operations
TiKTok Europe
Germany
TiKTok Europe
Germany
Sessions
7 Sep 2025 – 12:30
Creator Stage (Creator Hub, Palais)
45 min
What is TikTok Shop? Discovery e-commerce for shoppers and creators
Shopping finally as we always wanted it: No click out, no search, get inspired and check out right here and right there. We walk you through how TikTok Shop makes shopping fun again and will be in a conversation with a few creators to dive into how their journey has been at TikTok Shop in Germany.
Speakers T. Schächtele (TikTok Shop Europe), J. Schumacher (TiKTok Europe)
Language: English
Connectivity
Content Creation
E-commerce / DTC
Marketing & advertising
Communication & Connectivity
Home & Entertainment
Photo, Video & Content Creation