Kai Zantke
Head of Communications
Roborock Deutschland
Germany
Roborock Deutschland
Germany
Kai Zantke is Head of Communications at Roborock Germany. Since 2022, he has been responsible for shaping the brand’s public image and positioning Roborock as a technology leader in the German smart home market. With a focus on innovation, data privacy, and intelligent home solutions, he manages product launches like the Saros Z70 across all communication channels and is a regular speaker in industry media and podcasts.
Before joining Roborock, Zantke worked as Senior PR & Brand Manager at realme (2020–2022), where he led and coordinated the successful market entry of the smartphone brand in Germany. Prior to that, he held key roles at Hill+Knowlton Strategies, serving as Content Manager and Team Lead for brands such as Nikon and Nord Stream.
He began his PR career at Huawei, where he helped shape European communications for the Honor brand. Earlier, he spent several years as an editor at ComputerBild and built over a decade of experience in tech journalism as a freelance journalist, ghostwriter, and blogger.
Before joining Roborock, Zantke worked as Senior PR & Brand Manager at realme (2020–2022), where he led and coordinated the successful market entry of the smartphone brand in Germany. Prior to that, he held key roles at Hill+Knowlton Strategies, serving as Content Manager and Team Lead for brands such as Nikon and Nord Stream.
He began his PR career at Huawei, where he helped shape European communications for the Honor brand. Earlier, he spent several years as an editor at ComputerBild and built over a decade of experience in tech journalism as a freelance journalist, ghostwriter, and blogger.
Sessions
Press Conference
60 min
On our 11th anniversary, we warmly invite you to the Roborock Keynote at exactly 11:11 AM. As the global leader in smart home cleaning and the No. 1 brand for robot vacuums in 2024, we're excited to showcase at IFA 2025 how customer focus and technological innovation come together at Roborock. Get ready for groundbreaking launches, new product categories, and a few real surprises – all designed to make your home even smarter. Join us and discover what innovation truly means to us!
Language: English (no translation available)
Access: Registration needed