Kai Zantke

Kai Zantke is Head of Communications at Roborock Germany. Since 2022, he has been responsible for shaping the brand’s public image and positioning Roborock as a technology leader in the German smart home market. With a focus on innovation, data privacy, and intelligent home solutions, he manages product launches like the Saros Z70 across all communication channels and is a regular speaker in industry media and podcasts.

Before joining Roborock, Zantke worked as Senior PR & Brand Manager at realme (2020–2022), where he led and coordinated the successful market entry of the smartphone brand in Germany. Prior to that, he held key roles at Hill+Knowlton Strategies, serving as Content Manager and Team Lead for brands such as Nikon and Nord Stream.

He began his PR career at Huawei, where he helped shape European communications for the Honor brand. Earlier, he spent several years as an editor at ComputerBild and built over a decade of experience in tech journalism as a freelance journalist, ghostwriter, and blogger.