Klaus Trapl

Managing Director
European Brand Forge
Austria

After more than 30 years as managing director and primarily responsible for sales, Klaus Trapl helped to build up Aqipa Distribution. After he retired from the operational business,  because has always loved starting challenging projects, Klaus decided to open a consulting company to pass on his knowledge.  Thanks to his extensive expertise and extensive network of key decision makers, he is able to offer targeted and strategic support to brands and those who want to become brands.

 

 

Sessions

7 Sep 2025 – 13:00
IFA Global Markets (Hall 26)
30 min
European Brand Forge: Building Successful GTM Strategies That Work
Join us for a Fireside Chat with Klaus Trapl, MD of European Brand Forge. We'll be discussing how Go-to-Market strategies can vary, and the key elements to success. Based on his 30 years as MD of a very successful European CE distribution company, Klaus will share his view of what it takes to enter the European market today, and how to become a brand winner.
Speakers K. Trapl (European Brand Forge)
Language: English
IFA Global Markets
7 Sep 2025 – 13:30
IFA Global Markets (Hall 26)
60 min
Building Private Label Sales
The private label sector in consumer electronics and home appliances is a significant and growing market. According to recent data, the global private label market was valued at approximately $915.1 billion in 2024 and is projected to reach $1,623.4 billion by 2034, growing at a Compound Annual Growth Rate (CAGR) of 5.9% 1. Our panel will address the increasing consumer acceptance and demand for private label products. Often seen as cost-effective alternatives to branded products, private label products are becoming more popular as retailers and manufacturers recognize the potential for higher profit margins and brand loyalty. The rise of e-commerce has also contributed to the growth of private label products, with many online platforms offering a wide range of private label consumer.
Speakers D. Beernaert (ITresellers Group), K. Trapl (European Brand Forge), P. Baptista (Worten Portugal), B. Górecki (x-kom)
IFA Global Markets