Martin Knaack

Martin Knaack is a seasoned Industry Advisor at Microsoft, specializing in retail transformation through digital innovation and AI. With a rich background in management consulting, IT strategy, and product leadership, Martin brings deep expertise across retail operations, supply chain optimization, marketing personalization, and sustainability. He collaborates with leading retailers across EMEA to shape future-ready strategies that harness the power of cloud, data, and AI. A regular speaker at industry events and conferences, Martin is known for translating complex technology trends into actionable insights, helping organizations navigate the evolving landscape of intelligent retail. His passion lies in empowering businesses to unlock new value through scalable, customer-centric solutions built on the Microsoft ecosystem.