Ranjit Babu

CEO
Opptra

Ranjit Babu is the CEO of Opptra’s General Merchandise & Electronics business. Opptra is a franchising and licensing partner to launch and scale brands across Asia. The company leverages AI‑native infrastructure—embedding consumer insights, predictive planning, intelligent distribution, and AI‑enhanced customer experience—to drive omnichannel growth across India, the Middle East (UAE, Saudi Arabia, GCC), and Southeast Asia (Indonesia, Malaysia, Singapore, Thailand, Vietnam, Philippines).

Prior to Opptra, Ranjit held leadership roles at Amazon—including leading consumer electronics—alongside senior stints at Apple and Nokia. With deep expertise across tech and global retail, he’s dedicated to building trusted, tech‑enabled pathways for international brands to win in complex, high‑growth markets.

Sessions

7 Sep 2025 – 15:30

Dream Stage (Hall 25)

45 min

Winning Asia with AI

2.4 Billion consumers are in Asia representing 70% of global consumption, this session will cover how brands can adopt an Ecommerce and AI first approach for their Asia Omni channel GTM. This session will also feature Asia GTM case studies of global brands that have leveraged Opptra’s platform.

Speakers R. Babu (Opptra), B. Bansal (Opptra), E. L'Orange (Deloitte), T. Rath (Lazada Group)

Language: English

E-commerce / DTC

IFA Next

IFA Global Markets

Home Appliances

Fitness & Digital Health

Home & Entertainment