Ranjit Babu

Ranjit Babu is the CEO of Opptra’s General Merchandise & Electronics business. Opptra is a franchising and licensing partner to launch and scale brands across Asia. The company leverages AI‑native infrastructure—embedding consumer insights, predictive planning, intelligent distribution, and AI‑enhanced customer experience—to drive omnichannel growth across India, the Middle East (UAE, Saudi Arabia, GCC), and Southeast Asia (Indonesia, Malaysia, Singapore, Thailand, Vietnam, Philippines).

Prior to Opptra, Ranjit held leadership roles at Amazon—including leading consumer electronics—alongside senior stints at Apple and Nokia. With deep expertise across tech and global retail, he’s dedicated to building trusted, tech‑enabled pathways for international brands to win in complex, high‑growth markets.