Sascha Lange

VP Sales & Marketing
Sharp Consumer Electronics
Germany

In his role as Vice President Sales and Marketing at Sharp Consumer Electgronics, Sascha Lange has overall responsibility for marketing, product and sales activities across the European business countries. Besides developing and implementing business strategies, he coordinates sales, customer service, product planning/development and marking teams and leads negotiations with customers, business partners and suppliers.

 

Before joining Sharp in 2016, Sascha held several leading positions at Toshiba Europa GmbH, both in the B2C and B2B sectors. He looks back on over twenty years of experience in consumer electronics, IT and display technology. Sascha holds a degree in Business Administration with a focus on distribution, trade & marketing, from the Westfälische Wilhems-Universität Münster. He is based in Germany.

 

Sessions

4 Sep 2025 – 10:00
Press Conference - SHARP - SKY - Yamaha
Sharp Stand Hall 22
60 min
Sharp, Sky, and Yamaha in one press conference – Curtains up for the IFA Joint Home Entertainment Press Conference. Following last year's huge success, three strong brands are once again gathering to present their trade fair highlights and top products for the fourth quarter of 2025 to media representatives and influencers. There will also be market trends, studies, and insights into product development.
Access: Registration needed