Sascha Steinberg
Global Director Marketing & Product Strategy
Severin Elektrogeräte GmbH
Germany
Severin Elektrogeräte GmbH
Germany
10+ years of leadership experience in SME environment with focus on product management, ideation, business strategy, marketing and international business development. Strong international orientation with expertise in Europe as well as 15+ years' experience in close collaboration with Chinese partners. Responsible for the sustainability transformation at SEVERIN with focus on circular economy.
Sessions
Press Conference
45 min
SEVERIN is presenting a new brand identity and exciting new products from the floor care, personal care and kitchen sectors at IFA 2025. The mission: Premium for everyone and a lifestyle that is affordable for all, inspires and exceeds expectations. Hello possibilities!
Language: German (translation available)
Access: Registration needed