Simon Fröhlich

The way consumers discover and shop for technology and home appliances has transformed — and TikTok is at the heart of that change. In this keynote, TikTok will showcase how brands can tap into the platform’s unique culture of creativity and community to drive real business impact.
We’ll dive into the Samsung 100 Creator Campaign, a standout example of how creator-driven storytelling can fuel awareness, engagement, and conversions at scale. The session will also feature a fireside chat with Dr. Alexander Dony - Global CMO - BSH, where we’ll explore how iconic home appliance brands are building authentic connections with TikTok users, from everyday hacks to product inspiration.
Whether you’re looking to spark product discovery, amplify brand love, or accelerate sales, this session will give you actionable strategies and proof points on how to unlock the full potential of TikTok for tech and home appliance marketing.