Stefan Streit

Stefan Streit is the Chief Marketing Officer of TCL Europe, overseeing marketing strategies for both TCL’s mobile and electronics divisions, as well as the overall brand positioning in the region. In this role, he leads efforts to strengthen TCL’s presence in the European market, driving innovation and growth across multiple product categories.

With extensive experience in telecom, digital markets, and global branding, Mr. Streit has held key leadership roles throughout his career. Before joining TCL in 2016, he served as the Global VP of Product Marketing for Sony Ericsson. During his tenure at Sony Ericsson, he also led marketing efforts across EMEA, and played a pivotal role in launching the iconic Walkman and Cybershot phone series. Under his leadership, Sony Ericsson became a leading brand in EMEA.

At HTC, as the VP of Marketing and Retail, Mr. Streit enhanced brand equity across EMEA, positioning the company among the industry’s top three players. He also spearheaded HTC’s successful partnership with the UEFA Champions League.

Beyond telecom, Mr. Streit gained valuable expertise in the online industry as Chief Marketing Officer at bwin Interactive, Europe’s largest online gaming company, where he led marketing and sales efforts.

Originally from Switzerland, Mr. Streit brings a wealth of international experience to his role, driving strategic growth and brand excellence for TCL in Europe."