Toan Nguyen

Founder and Managing Director
Jung von Matt NERD
Germany
Toan Nguyen is a partner at the Jung von Matt Group, co-founder of Eintracht Spandau, and founder of Jung von Matt NERD – Europe’s first specialist marketing agency focused on gaming, anime, sci-fi, superheroes, and fandom culture. Toan has guided a number of blue-chip brands into the gaming space, including Mercedes-Benz, BMW, MINI, McDonald’s, Pringles, Haribo, and Nivea. Together with his team, he creates everything from Pikachu concept cars and Super Mario gummy bears to immersive worlds in Roblox and Fortnite. He has been named one of the Top 40 under 40 in business, one of the Top 100 in fashion and finance, and ranked among the Top 5 in marketing. He was also honoured as Manager of the Year at the Rolemodels Award Show and has served as a jury member at Cannes Lions, ADC Global, The Clios, LIA, and many other prestigious awards.

Sessions

9 Sep 2025 – 12:00
Creator Stage (Creator Hub, Palais)
45 min
TK: Games with Impact – How Serious Games Are Transforming Healthcare

Whether for rehabilitation, prevention, or even medical training, serious games are more than just entertainment – they can be powerful tools for therapy and learning. While countries like the US and the UK have already embraced digital health games as part of everyday care, Germany remains hesitant.

We’ll explore current projects, share best practices – including examples from other industries – and have an open conversation about challenges, solutions, and untapped potential.

Speakers J. Baas (TK - Techniker Krankenkasse), T. Nguyen (Jung von Matt NERD), M. Shamsrizi (RetroBrain R&D)
Extended reality (AR/VR/XR)
Connectivity
Research & Development
Computing & Gaming
Fitness & Digital Health