Ulf Schreurs
Country Manager Germany & Austria
Sony
Sony
Ulf Schreurs has been appointed Country Head for Germany and Austria, effective April 1, 2025. He brings nearly two decades of experience with the company, having held a range of management and leadership roles in Germany and across Europe.
Since joining in 2007, Ulf has worked in various business areas, with a strong focus on product management in the Home Entertainment and Imaging. In 2014, he took over the Digital Imaging division and was later promoted to General Manager, contributing significantly to the strategic development of the Camera business. In 2019, he transitioned to Sales, and from 2022, served as Sales Director for the German market. In his current role, Ulf will focus on driving innovation, strengthening customer relationships, and fostering employee development to Sony’s long-term growth in the region.
Since joining in 2007, Ulf has worked in various business areas, with a strong focus on product management in the Home Entertainment and Imaging. In 2014, he took over the Digital Imaging division and was later promoted to General Manager, contributing significantly to the strategic development of the Camera business. In 2019, he transitioned to Sales, and from 2022, served as Sales Director for the German market. In his current role, Ulf will focus on driving innovation, strengthening customer relationships, and fostering employee development to Sony’s long-term growth in the region.