Yousef Hammoudah

Yousef Hammoudah is a Cultural Brand Strategist, Author and Speaker with 30 years of experience at the intersection of brand, marketing, culture, and community. He has worked with companies such as MTV, Adidas, Interbrand, and Pixelpark, contributing to projects that bridge storytelling with cultural relevance. At Adidas, he played a key role in building what became the world’s largest brand-led sports community, Adidas Runners. In 2024, he was recognized as “Bridge Builder of the Year” by the human rights organization German Dream for his commitment to fostering cultural dialogue and societal cohesion. As Founding Executive Director of Fotografiska Berlin, he helped shape the institution’s vision and launch. His approach—deeply informed by mindfulness—focuses on clarity, presence, and meaningful impact. He shows how trust, relationships, and cultural relevance become the essential compass—especially in times of AI, political volatility, and accelerated innovation. He is a two-time recipient of the prestigious Grimme Online Award and the author of Meaning is the New Marketing and Die sieben Säulen des Seins.