August 18, 2022
The eagerly awaited Reseller Park organised by TT-Messe is back at IFA Berlin 2022 and is expected to attract more exhibitors than ever before
With the return of IFA as an on-site event in Berlin this year, the B2B meeting point “Reseller Park” is back with a new location in Hall 25, around 90...
August 11, 2022
Fitness
Digital Health & Wearables
Trade talk
Wearables market to reach $23bn by 2025, but counterfeits are a hinderance, says Technavio
The wearables market is expected to grow by $23.03bn (€22.52bn) from 2020 to 2025, progressing at a CAGR of 6.70%, driven by a growing preference for...
August 10, 2022
Household Appliances
Trade talk
Electric toothbrush market projected to reach $6.1bn by 2027, says FMI
The electric toothbrush market is predicted to grow to $6.1bn (€5.9bn), driven by growing concerns over dental hygiene, a rise in the prevalence of...
August 5, 2022
Fitness
Digital Health & Wearables
Lancet study finds benefits of activity trackers 'outweigh drawbacks' and help boost daily average step counts by 1,800 strides
The Lancet study suggests that fitness trackers really do help wearers move more and encourage a more active lifestyle. Researchers involved in the report,...
August 2, 2022
Household Appliances
Innovating for the environment: Grundig adds built-in microplastic filter to washing machines
Grundig is expanding its sustainable product range, offering a solution to avoid microplastics in the water: the world's first washing machines with built-in...
July 29, 2022
Trade talk
Consumers willing to pay 50% more for electronics if incentivised with energy savings
A new survey published by IFA organiser gfu has found consumers are willing to spend up to 50% – or up to €150 more – on sustainable white and brown...
July 28, 2022
Haier Europe looks to be consumers first choice and cut carbon footprint
An exclusive Interview with Yannick Fierling, CEO of Europe at Haier Europe Despite navigating many crises, household appliance giant Haier Europe has been...
July 26, 2022
News
Intelligent vacuums and toasters: Tineco unveils new innovative products
Marco Getz, General Manager of Europe at Tineco, presented his company's latest products and their forward-thinking features at the IFA 2022 Innovations Media...
July 26, 2022
Household Appliances
Smart Home
Tineco's Marco Getz talks about how to revolutionise everyday appliances like floor cleaners and toasters at IFA IMB 2022
The General Manager of Europe at Tineco provided key details about the company's upcoming products and the revolutionary technology” behind them. At Tineco,...
July 18, 2022
Computing
Gaming
Communication, communication, communication: Dr. Helmut Spoo on new ways to remain sustainable
Dr Helmut Spoo is an environmental consultant who has been at the forefront of innovative concepts for decades. He sat down with us at the International Media...
July 15, 2022
Siemens IMB power briefing: Intelligent technologies for the new way of living
Michael Mehnert, Managing Director of Household Appliances at Siemens, was showcasing the newest innovations of the company's home appliances at this year's...
July 15, 2022
Fitness
Digital Health & Wearables
Household Appliances
Beurer announces a swathe of new products in time for IFA 2022
In a comprehensive online press conference, German premium wellness brand Beurer has announced a number of new products across a broad section of...
July 15, 2022
Everything and the kitchen sink: BSH innovates with Solitaire the Waterbase brand
BSH began its briefing with an impressive presentation of its latest innovation that will be exclusively showcased at IFA, the new brand “Solitaire the...
July 14, 2022
Panel: Diversity as a guarantor for innovation
In one of the opening discussions, a dynamic panel discussed the importance of diversity within the industry. To start the discussion, panel host Lea Jordan,...
July 14, 2022
IFA
GFK Briefing: How Technical Consumer Goods withstand crises
July 14, 2022
IFA
JURA presents key innovations to navigate obstacles with consumer success
Horst Nikolaus, CEO of JURA Elektrogeräte Vertriebs-GmbH, presented the latest innovations in coffee consumer goods at this week's IFA Innovations Media...
July 14, 2022
XPRO Berlin: the innovation hub developing hybrid events
Robert Eysoldt, Creative Consultant and Concept Developer at XPRO Berlin, gave interesting insights on the concept behind XPRO Berlin. XPRO Berlin is an...
July 13, 2022
Conferences
David Ruetz Raises the Curtain on This Year's IMB
David Ruetz, Senior Vice President of IFA 2022, welcomed visitors on the first day of the IFA Innovations Media Briefing 2022 at the CityCube Berlin. David...
July 13, 2022
Miele's IFA forecast
Bernhard Hörsch, Commercial Director of Sales at Miele Germany, presented at IMB 2022 the key innovations that companies and consumers should know about. The...
July 13, 2022
Target-oriented marketing among talking points for gfu Insights and Trends
The IFA Innovations Media Briefing saw a range of guest speakers provide key insights into which trends are informing the world of consumer technology and...