Welcome to IFA 2025 – Foreword by Dr. Sara Warneke

Media Days are much more than just a warm-up. They create a special atmosphere – from getting the booths ready to the first big premieres. While some exhibitors are still putting the finishing touches to their stands, others are already causing amazement. These two days are the overture to five days full of innovation – and to the media coverage that accompanies it.

IFA is and remains a place of exchange – today more than ever. Take advantage of this opportunity to make new contacts, discover fresh perspectives and find stories that tell the story of the future.

The motto of this year's IFA – “Imagine The Future” – couldn't be more fitting. Because even though many events now have digital elements, nothing can replace a real life visit to a show: a place where you can touch, try out and experience new products. A place where conversations arise. A place where we can look together into the future of home and consumer tech – and imagine what it will be like.

We are delighted that you are joining us again in the year following our 100th anniversary – or for the first time. Returning guests will see how IFA has evolved in the third year of its relaunch. And newcomers will surely feel the excitement and buzz from the very first minute.We're looking forward to days full of innovation, surprises and inspiring encounters!