Imagine the Future at IFA 2025

IFA has always been more than just a show. It’s where ideas gain momentum, where the industry comes together, and where you get a first glimpse at what will shape the year ahead. “Imagine the Future” isn’t just a motto – it’s the thread running through everything we do this year.

Over the next days, Berlin becomes the capital of what’s next. We’re launching the very first IFA Innovation Awards, celebrating technologies that truly move markets and improve lives. The Retail Leaders Summit will once again set the tone before the doors even open, bringing together the industry’s most influential leaders. And at the expanded Creator Hub at Palais am Funkturm, brands and creators will connect at a whole new level – sparking conversations that will travel far beyond Messe Berlin.

Because IFA has always been about experiencing technology hands-on, you can now explore the new Outdoor Kitchen & Gardening Zone or have a go on the Mobility Test Track. And with the upgraded IFA App, finding the right people – and the right opportunities – has never been easier.

Just one year on from celebrating IFA’s 100th anniversary, the momentum is stronger than ever. This is where the key themes shaping our industry converge: AI breakthroughs, sustainable design, digital health, smart living and more. And if innovation really has a heartbeat, you’ll feel it here first – in Berlin, at IFA.

So take the time to explore, connect and be surprised – because the most exciting moments at IFA are often the ones you didn’t plan for.

Here’s to five days of bold ideas and future-defining encounters – welcome to IFA 2025.

Leif Lindner

CEO, IFA Management GmbH