IFA 2025 is entering the home stretch – words by Dr. Sara Warneke

Over the past few days, we’ve witnessed countless innovations, engaged in fascinating conversations and gathered plenty of inspiring impressions. Walking through the halls and across the exhibition grounds, it’s been a pleasure to see how IFA has evolved in recent years – all while staying true to its unique character.

In line with this year’s motto, “Imagine the Future”, the focus is firmly on what lies ahead. And yet, some things remain timeless in the IFA cosmos – like our iconic logo, Funk Otto, which you’ll spot not only on our merchandise but throughout the event.

A heartfelt thank you goes out to everyone who makes IFA what it is: the exhibitors who bring innovation to life, the media professionals who share these stories with the world, the visitors who fill the halls with curiosity and energy, and the teams and service providers behind the scenes. Their dedication and attention to detail ensure everything runs smoothly, day after day.

Make the most of the remaining show days until Tuesday evening to explore emerging topics that are gaining momentum – from robotics and AI-powered smart homes to the future of digital health.

Dr. Sara Warneke
Managing Director GFU – Brand owner of IFA and shareholder of IFA Management