Intro by Leif Lindner on IFA 2025

IFA is never just a trade fair. It’s a handshake, a story swap, a cross-generational “show me how this works”. It’s where curiosity jumps from hall to hall until strangers become collaborators.

Connection between generations, like when a teenager shows her grandparents how to shop live on TikTok or when a retro gadget sparks stories that sound like family history. Connection between countries and cultures, like when know-how from Asia meets ideas from Europe, or when a Berlin startup trades insights with a global brand. Connection between industries, when health experts learn from gamers, or a beauty-tech brand borrows tricks from robotics. And connection across politics, culture and business – the full spectrum of what drives society forward.

At IFA, everyone takes something home – not just devices but new ways of seeing, thinking and sometimes even wondering how fast technology is evolving and changing our lives. Progress doesn’t happen in silos; it happens when big players and young pioneers, politics and culture, business and communities come together. Only by taking each other along can we shape tomorrow. 

So go wander, talk, listen, share and learn from each other – across borders, sectors and generations. Because in the end, technology is only as powerful as the connections it creates.

Welcome to IFA 2025. Let’s stay curious together.

Leif Lindner
CEO, IFA Management GmbH