Novelties & Notions – Select Brand Highlights at IFA 2025.

Kärcher Turns Up the Power on Smart Cleaning

From smart solutions to a compact spot cleaner, Kärcher will unveil its latest cleaning innovations in Hall 2.1, Stand 102. Under the motto “Don’t let cleaning make you crazy”, highlights include the new RCF 7 Comfort vacuum-mop robot, next-generation cordless vacuums, redesigned window vacuums, an autonomous glass-cleaning solution and new mattress-cleaning technology. CEO Klaus Hirschle calls IFA “a highlight of the year” and a chance to connect directly with customers.

Hall 2.1, Stand 102

No More Bad Buys: Inside Bild’s High-Tech Test Lab

Germany’s biggest tabloid is redefining product testing with a state-of-the-art lab at the Axel Springer building in Berlin. Equipped with robot arms, climate chambers and precision measuring devices, it subjects products to rigorous stress tests – from air fryers and smartphones to washing machines and lawnmowers. Consumers will gain exclusive insights into the lab and its experts, reinforcing Bild's commitment to consumer-focused journalism.

Ceconomy Partners with JD.com to Accelerate Digital Transformation of MediaMarkt and Saturn

In a move set to accelerate the digital transformation of Europe’s leading electronics retailers, Ceconomy AG is partnering with Chinese e-commerce giant JD.com. The collaboration aims to fast-track the development of an advanced omni-channel platform for MediaMarkt and Saturn, combining in-store experience with seamless digital capabilities. Leveraging JD.com’s cutting-edge technology, logistics and e-commerce expertise, the partnership supports growth while preserving the independence of Ceconomy's brands and jobs. It marks a major step towards securing long-term competitiveness in an increasingly digital marketplace.

LG and Kia Take AI-Powered Mobility to the Next Level

At the Seoul Mobility Show, LG Electronics and Kia introduced the Spielraum concept car, blending AI-driven smart home solutions with Kia’s Platform Beyond Vehicle technology. Two versions – Spielraum Studio and Spielraum Glow – cater to mobile entrepreneurs and outdoor enthusiasts alike. Featuring LG appliances and powered by LG ThinQ ON™ with generative AI, the concept transforms vehicles into connected living spaces – showcased at IFA 2025.

Hall 18, Stand 101

Enormous reach: Kleinanzeigen PRO Empowers Business at IFA

With over 30 million monthly users 55 million simultaneously available listings, Kleinanzeigen is a bustling marketplace. At IFA 2025, the spotlight turns to Kleinanzeigen PRO, the dedicated B2B subscription offering. This service is designed to give commercial sellers, particularly in the electronics sector, a strategic advantage. Visitors can meet the team at IFA 2025 to explore smart tools for easy digital growth.

Hall 7.2C, Stand 163