Vestel Innovations Steal the Spotlight at IFA 2025

Vestel, one of Türkiye's leading technology companies, is presenting its extensive product portfolio at IFA 2025 in Berlin.
At its 3,000-square-meter stand, around 460 products are on display, demonstrating the company’s technological expertise across white goods, televisions, small domestic appliances, healthcare solutions, and mobility. Solutions ranging from transparent screens to AI-powered air conditioners, from the most energy-efficient washing machines to wearable devices that monitor heart health are among the most eye-catching technologies at the fair.

New Standards in Home Entertainment

Vestel's innovations in the television category have attracted considerable attention at the fair. Transparent OLED screens and modular, portable TV designs bring a new dimension to home entertainment. Energy-efficient models, products made from sustainable materials, and new sound solutions allow users to experience the TV of the future today.

Energy and Water-Saving Appliances

In the home appliance category, the N Series washing machines, which enhance the user experience with their futuristic designs, are among the highlights of the fair. Offering 70% better energy performance than A-class models thanks to Rainfall technology, these machines are available at the fair in compact and high-capacity options suitable for different living spaces. Dryers with the Multi-Inverter+ system work quickly and efficiently, while Aqua Cure and Aroma Refresh solutions make laundry hygienic and fresh. The Pet Hair Shield feature, developed for pet owners to effectively remove hair from clothing, is among the technologies that stood out at the fair.

Vestel's dishwashers feature WaterBox technology, which is a world first and only dishwasher with a consumption of only 5 liters of water. Systems such as Heat Pump and Self Heating also increase energy savings while becoming solutions for daily problems together with PyroDry for enhanced drying and MultiTablet for effortless tablet management.

At IFA, Vestel’s new air conditioner series puts the spotlight on its A+++ model, which belongs to the highest energy efficiency class and features the AI-powered AICON module that learns consumer habits to provide energy-saving recommendations and automates comfort by operating at optimal settings only when needed. In addition, the WellFlow concept product offers 4-way airflow, a humidifier, ambient lighting, and integrated speakers for a multi-sensory experience. The EasyBreeze product, meanwhile, delivers breezeless cooling and quiet operation, creating a refreshing and peaceful environment for consumers.

The Vitamod technology in refrigerators, which mimics sunlight to preserve the food contents, the HydroActive feature that keeps vegetables moist and fresh, and the PurifAir filter that cleans the air inside the refrigerator are offered to visitors at the fair.

Pizza Max, which bakes pizza with the taste of a stone oven in three minutes at 320°C, takes the user experience to a different dimension with its Airfry tray and Taste Vision camera technology.

Health Meets Innovation with Vestel

At IFA, Vestel showcases a comprehensive portfolio of cutting-edge health solutions, ranging from products for individual use to solutions for public applications, reflecting its vision of a world where well-being is always supported. The Noira Band and Meditis App help users build healthier habits every day, iQardi provides peace of mind through continuous heart monitoring, and Noira Tactical Fit safeguards those operating in the toughest conditions. From homes to hospitals, and from individuals to entire nations, Vestel’s health technologies protect what matters most: life.

Smart and User-Friendly Solutions in Small Domestic Appliances & Vacuum Cleaners

In the vacuum cleaners category, Vestel focuses on the dust and pollution problems brought about by city life. Introduced with the motto “No Dust, No Doubt. Just Vestel” the vacuum cleaner series offers a wide range of products, from robots with advanced sensors, automatic mop washing, and AI-powered object recognition.

Standing out with "Fine Coffee, Fine Moments. With Vestel" approach, Vestel's coffee ecosystem offers visitors a blend of taste and technology at IFA this year. Vestel's product range covers every stage of the coffee journey, from professional coffee makers to grinders, coffee scales, and complementary accessories. Vestel's new generation coffee makers offer a barista-quality coffee experience at home with precise temperature control and customizable settings, while creating a holistic ecosystem.

Aslı Filinta Retro Series

Vestel's highly popular Aslı Filinta Retro Series, produced entirely by hand with female labor, combines classic aesthetics with modern performance. The series, which attracted great interest from visitors, brings together energy efficiency, nostalgia, and functionality.