What's new at IFA 2025: Bold Moves, Bigger Experiences
What's new at IFA 2025: Bold Moves, Bigger Experiences
IFA has always been where tech history is written – but in 2025, the show is rewriting its own rules. New spaces, new formats and new opportunities to capture the stories that matter. Here’s what should already be on your radar.
Logistics
IFA Next
Ride It Before You Like It
Mobility Test Track
IFA is taking micro-mobility outdoors. Between Halls 6.2 and 7.2C, selected brands – such as Pure Electric – will showcase their products for hands-on test rides. With a central IFA check-in tent and ABUS as the official helmet sponsor, this track is designed for movement – and plenty of fun.
@ Hall 6.2, Hall 7.2C
Where Tech Goes Alfresco
Outdoor Cooking & Gardening
This year, the iconic Sommergarten transforms into a lifestyle zone for open-air living and gardening. Think autonomous lawn robots and smart outdoor gadgets – all showcased in real-life settings with brands such as Miele, Ecoflow, Mammotion, Yarbo and Terramow. Expect authentic moments, live demos and visuals tailor-made for the media.
@ Sommergarten
Community In Real Time
Creator Hub
The Palais becomes the new home for creators and influencers who'll turn product launches into instant stories with livestreams, TikToks, podcasts and behind-the-scenes coverage. Don't miss inspirational keynotes from YouTube, TikTok, Nvidia, Adobe and Canva or networking sessions between brands and creators. Enjoy brand activations and masterclasses from TikTok, Red Bull, Braun, Sony, Anker, xTool and much more.
Where Digital Health Meets Gen Z Energy
Beauty Hub
Hall 17 now hosts IFA’s new Beauty Hub – an interactive experience space for Gen Z and wellness enthusiasts. Dedicated to beauty, wellness and digital health, it focuses on hands-on experiences, content creation and social buzz. Expect product demos and activations from brands such as Beurer, Womanizer, Ulike, AmorePacific, Zahnheld.
@ Hall 17, H17-119
Two Power Players Computing & Gaming
IFA x Webedia: A five-day stage programme in Hall 5.2a featuring livestreams, panels, product reviews and community activations in partnership with Webedia Media Group. Indie Game Area: Hall 5.2b celebrates indie studios from Berlin and beyond with retro gaming, VR experiences and hands-on play stations.
@ Hall 5.2 A & B
Inclusion Front And Centre:
Innovation For All Partnership
With Lebenshilfe e.V.
IFA 2025 is launching a long-term partnership with Lebenshilfe Berlin, a non-profit organisation supporting people with disabilities, to make the event more inclusive. “Innovation should benefit everyone – without exception. Together with Lebenshilfe Berlin, we’re making that message clear,” says Leif Lindner, CEO of IFA Management GmbH. Free accessible tours
(6 and 7 September) and a dedicated reporting team will ensure participation is easier than ever.
6 & 7 Sept
Wear the Future
IFA Merchandise Launch Party
IFA’s new merchandise drop deserves a celebration – happening on 5 September from 14:00 at the Creator Hub. Expect DIY Customisation, DJs, drinks, giveaways and a line-up curated by Overkill.
@ Palais
