NEURA Robotics brings Physical AI to Berlin

The German robotics pioneer is demonstrating at IFA how intelligent machines are becoming true partners to humans
For over a century, IFA Berlin—the world’s largest event for consumer electronics, home appliances, and future tech—has showcased innovations that transform everyday life. A new era of technology begins when artificial intelligence engages with the physical world, acts according to the situation, and collaborates directly with humans. NEURA Robotics is playing a pivotal role in shaping this transformation; at IFA, the company is presenting its vision of a future where cognitive robots do not merely follow programmed sequences but can see, hear, learn, and work safely alongside humans.

As a key player defining the "Physical AI" category, NEURA Robotics integrates artificial intelligence, robotics, sensor technology, and a shared learning infrastructure into a unified ecosystem. While traditional artificial intelligence primarily processes information, Physical AI extends this intelligence to machines capable of perceiving their environment, acting autonomously, and interacting directly with people. This gives rise to systems that understand—and actively help shape—operational processes.

From Europe to the World

The centerpiece of the IFA showcase is the keynote by David Regers, CEO and founder of NEURA Robotics. His presentation, "From Europe, for the World: Building the Ecosystem for Physical AI," examines the technological, economic, and societal prerequisites needed to successfully develop Physical AI applications and intelligent robots in Europe for the global market.

Date: 5 September 2026, 2:30 pm, Innovation Stage

"Physical AI will fundamentally change the way we live and work. At IFA, we discuss the potential of intelligent robots. In NEURA Robotics, we are welcoming a company that is playing a pivotal role in shaping this technology category," says Leif Lindner, CEO of IFA Management. 

"Europe possesses outstanding expertise in the fields of engineering, industrial manufacturing, AI, and responsible technology development. Now, the goal is to bring these strengths together in a shared ecosystem and scale 'Physical AI' products from Europe for the global market," says David Reger, founder and CEO of NEURA Robotics.

Participation in IFA follows a major milestone in the company’s history. NEURA Robotics completed a capital raise of up to $1.4 billion funding round—the largest to date for a full-stack robotics company. This achievement underscores the international significance of the technologies developed by NEURA and lays the foundation for scaling the next generation of cognitive and humanoid robots from Europe to the global market.

Driving this technological development is a clear vision: robotics should not replace humans but rather relieve them of burdens and be applied across many areas of life and work. This principle is deeply embedded in NEURA Robotics’ corporate identity: “We serve humanity.”

From Robots on the Runway to RoboCup

With "Robots on the Runway" and the "RoboCup," IFA has two program highlights in store for September. At "Robots on the Runway," humanoid robots will take to the catwalk to demonstrate how technology, movement, and entertainment merge into a spectacular live experience. Participating exhibitors include Primebot Robots, EngineAI, Cozio Robotics, Dobot Robot, DEEP Robotics, Agibot, Unitree, ZBy – Mind with Heart, Ollobot, Astrall Dynamics, and AIMOGA.

Date: 5 September 2026, 1:00 pm, Creator Stage

Every year at RoboCup, researchers and students compete in visionary disciplines, showcasing innovations from the fields of robotics, AI, computer science, electrical engineering, and mechanical engineering—including in the sport of soccer. Just like in real tournaments, the robots engage in thrilling matches characterized by dynamic action, strategy, and team spirit. At IFA, the "Berlin United" team from Humboldt-Universität zu Berlin invites you to experience this unique live demonstration.

Dates: 4–8 September 2026

You can find the current IFA programme here:  Programme 2026 | IFA Innovation For All