Beurer's new brand claim and new product category
Beurer's new brand claim and new product category
From sonic toothbrushes to heating innovations: German heritage brand Beurer presents new solutions and introduces its updated brand claim.
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Language
German
Access: Trade Visitors Only
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8–9 Sep 2025Hall 17Beurer at the Beauty Hub – try the latest in beauty tech
At IFA 2025, Beurer is showcasing a wide range of new products. Alongside an entirely new product category, innovations in HairCare, DentalCare, Air and Flexible Heating, the German heritage brand is introducing a new brand claim.
Today, Beurer stands not only for health but for a healthy and modern lifestyle. The products combine innovation, functionality, and design. This evolution of the brand is reflected in the new brand claim, which replaces the long-standing slogan “Health and Well-being.” The new claim will be revealed during a press conference on Friday, September 5, at 1 p.m. in Hall 4.1, Booth 112.
Today, Beurer stands not only for health but for a healthy and modern lifestyle. The products combine innovation, functionality, and design. This evolution of the brand is reflected in the new brand claim, which replaces the long-standing slogan “Health and Well-being.” The new claim will be revealed during a press conference on Friday, September 5, at 1 p.m. in Hall 4.1, Booth 112.
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