6 Sep 2026 – 13:40 – 40 min
Location: Creator Stage
Format: Panel

Beyond the Feed: Emerging Social Media Formats

From microdramas to live commerce, discover how creators are pioneering new content formats and staying ahead of platform trends to keep audiences hooked. 

Speakers
Patrik Wilkens
Founder & Director, Mournival Consulting
Jo Burford
Head of Creator Marketing at EMEA, Edelman
Zach Ferraro
CEO & Co-Founder, Favorited
Track: Marketing & Creativity
Language: English
An exploration of new and evolving content formats across platforms - from microdramas and short-form video to live commerce and interactive storytelling - highlighting how creators are experimenting with new ways to engage audiences and stay ahead of platform trends.
Key Takeaways:

How microdramas and short-form video are rewriting the rules of narrative pacing and audience retention. 

What live commerce reveals about the future of shopping - and how creators are turning engagement into direct sales. 

Practical approaches to interactive storytelling that deepen audience connection rather than gimmick it. 

How top creators experiment and adapt faster than platforms change their algorithms. 

What signals to watch for spotting the next big format shift before it goes mainstream. 

Beyond the Feed: Emerging Social Media Formats