Experiential Shows the Way-- A Guide to European Roadshow Marketing
Experiential Shows the Way-- A Guide to European Roadshow Marketing
What do brands do after the trade show? One of the world's authorities on tech roadshows explains how taking your brand on the road across Europe leverages experiential marketing to penetrate European marketplaces.
Speakers
Track: Retail & Future of Commerce
Language: English
Access: Trade Visitors Only
Jonathan Bramley's presentation addresses the critical gap after the exhibition and go-to-market —revealing how to leverage roadshow marketing, experiential campaigns, and strategic brand activation to build genuine B2B partnerships across Europe.
This presentation showcases actual case studies from automotive and technology brands—the specific challenges encountered, how they were solved, what worked, what failed, and crucially, what it actually cost.
The European Mindset Gap: How brands misunderstand European B2B buyers
Post-Show Momentum: Converting exhibition contacts into revenue-generating partnerships
Dealerships & Training: Educating and creating successful distribution partners
Logistics & Compliance: Navigating the practical challenges of multi-country roadshow operations
ROI-Driven Activation: Budget-efficient strategies for market penetration beyond traditional advertising
Post-Show Momentum: Converting exhibition contacts into revenue-generating partnerships
Dealerships & Training: Educating and creating successful distribution partners
Logistics & Compliance: Navigating the practical challenges of multi-country roadshow operations
ROI-Driven Activation: Budget-efficient strategies for market penetration beyond traditional advertising