Trust, digital sovereignty and the rise of ‘Made in the EU’ in cybersecurity

AI, scams, phishing, and data theft are threats that home users encounter every day. Stefan Heitkamp explains why, alongside price and technical features, values such as trust, reliability, and digital independence have become increasingly important selling points in retail. For retailers in particular, these factors offer a valuable opportunity to differentiate themselves and achieve sustainable growth, even in challenging economic times.