5 Sep 2026 – 11:00 – 60 min
Location: Dream Stage (Hall 25) / Hall 25 | 357
Format: Panel

From e-waste to value: Creating value beyond the first sale

Repair and refurbishment are becoming strategic business drivers. Discover how longer product and parts lifecycles can create value across the appliance industry.

Presented by
Speakers
Rebecca Steinhage Executive Director, Miele & Cie. KG
Carine Chardon Managing Director, GFU Home & Consumer Electronics GmbH
Brendan Lenane COO, EURONICS Deutschland eG
Dr. Lennart Osthoff CEO/ Founder, Repartly GmbH
Tim Janßen Co-Founder and Executive Director, Cradle to Cradle NGO
Marc Semmler Moderator, Marc Semmler
Language: English
Access: Limited capacity. RSVP required.
Repair and refurbishment are moving beyond sustainability commitments and becoming increasingly relevant to after-sales, customer retention, spare-parts availability and new business models.
In this panel, representatives from manufacturing, retail, industry and circular infrastructure will discuss what it takes to make repair economically viable and operationally scalable. The conversation will move from current market and consumer realities to the practical implementation of Right to Repair and the business potential of extending the lifespan of products and components.
The session will explore how manufacturers, retailers and service partners can work together more effectively, where value is currently lost along the product lifecycle, and how repair, refurbished spare parts and new after-sales models can help retain more value beyond the first sale.
Key Takeaways:
Why repair and refurbishment are becoming strategically relevant beyond sustainability alone;
What operational structures are needed to make Right to Repair work in practice
How spare-parts availability, quality standards and scalable processes influence repair economics;
Where new value can emerge through after-sales, refurbishment and longer product lifecycles;
Why collaboration between manufacturers, retailers and infrastructure partners will be essential
Circular Economy
Right to Repair
Home Appliances
IFA Next
From e-waste to value: Creating value beyond the first sale