Brendan Lenane

Brendan Lenane, a native of London, has been a member of the Executive Board and Chief Operating Officer (COO) of EURONICS Deutschland eG since 1 February 2025. Before joining EURONICS Germany, he served as CEO of EURONICS Austria/RED ZAC from 2020, where he played a key role in advancing the organisation’s development.
At EURONICS Germany, he is responsible for Sales, Marketing, Digital, Strategy, People & Culture and Service. His focus is on delivering the GAME CHANGER 2030 growth strategy, developing future-ready business models and strengthening the competitiveness of EURONICS members. He also promotes closer strategic cooperation across the international EURONICS Group and drives cross-border exchange on expertise, best practices and joint future initiatives.