Precision Over Price Cuts: How AI Rewired the Value Equation
Precision Over Price Cuts: How AI Rewired the Value Equation
AI didn't just change how products are made. It changed what they cost, where they're sold, and what it now takes to make a consumer choose you over the competitor, just a click away.
Speakers
Track: Retail & Future of Commerce
Language: English
Access: Trade Visitors Only
In this session, Carl West unpacks the collision reshaping global consumer commerce: AI-driven price inflation, collapsing channel certainty, and a consumer who is harder to reach, harder to convert, and less loyal than at any point in the last decade.
He'll break down why the old playbook, 'cut the price, win the sale’, is quietly bankrupting the brands still running it, and what's replacing it: the promotional mechanics the world's sharpest brands are now using to win consumers back without a single shelf discount.
Backed by data from Opia's work with leading global brands, this is a session for anyone who sets a price, runs a promotion, or has to defend a margin in a boardroom, clear, practical look at where consumer commerce is headed, and how to get there first.
In the AI era, explore a new way to set a price, run a promotion, or defend a margin in a boardroom.