As the founder of Open & Informed Ltd., Carl helps businesses and brands grow by making connections and turning market insights into real-world growth. He has worked in the IT and Market Research industry for more than 25 years and has worked in all levels of the supply chain. Carl has been involved in startups and corporates launching products nationally and globally, managing international sales pipelines and in the last 10 years has been a passionate speaker in all things tech & market research. Carl has been a member of many industry associations and is driven by empowering others in their pursuit for success.

 

Sessions

5 Sep 2026 – 11:30
Expert Talks (Hall 26c)
60 min
Precision Over Price Cuts: How AI Rewired the Value Equation
AI didn't just change how products are made. It changed what they cost, where they're sold, and what it now takes to make a consumer choose you over the competitor, just a click away.
Track: Retail & Future of Commerce
Speakers
Carl West
Founder, Open and Informed Ltd
Language: English
Access: Trade Visitors Only
Artificial Intelligence
AI in Retail
Customer Insights
IFA Global Markets