Stage Session: Reimagine Electronics. Circular by Design.
Stage Session: Reimagine Electronics. Circular by Design.
A circular economy thrives on collaboration. The Cradle to Cradle Electronics Initiative turns pioneering corporate efforts into scalable, high-impact business models.
Presented by
Nora Sophie Griefahn and Tim Janßen, co-founders and executive directors of Cradle to Cradle NGO, present the Cradle to Cradle Electronics Initiative, which they founded together with Bertelsmann Stiftung and Röchling Stiftung. Its latest project is a joint study with Boston Consulting Group on the economic potential of a circular economy built on Cradle to Cradle, one where raw materials come back instead of being lost.
Cradle to Cradle NGO and Boston Consulting Group present the findings for the first time at IFA 2026. In the discussion that follows, Griefahn and Janßen are joined by Carine Chardon (GFU), Carsten Waldeck (SHIFT), and other experts. They talk about where Cradle to Cradle already is shaping real products, supply chains, and business models. What circularity means strategically for the European electronics industry, and where its biggest opportunities are.
The initiative's own answer sits in how it works: business, science, and civil society at one table, building solutions no single player can deliver alone.
Cradle to Cradle NGO and Boston Consulting Group present the findings for the first time at IFA 2026. In the discussion that follows, Griefahn and Janßen are joined by Carine Chardon (GFU), Carsten Waldeck (SHIFT), and other experts. They talk about where Cradle to Cradle already is shaping real products, supply chains, and business models. What circularity means strategically for the European electronics industry, and where its biggest opportunities are.
The initiative's own answer sits in how it works: business, science, and civil society at one table, building solutions no single player can deliver alone.
Circularity in the electronics industry is no longer a niche topic. It's an economic necessity.
Design decides recovery. Smart choices at the drawing board are what bring critical raw materials back into the loop.
Business models that return devices and materials to the loop after use cut costs and risk. They also open up new markets and jobs in Europe.
C2C NGO