5 Sep 2026 – 11:00 – 30 min
Location: Innovation Stage
Format: Keynote

The End of Housework Is in Sight: Innovating in the Age of AI

The End of Housework Is in Sight: Markus Miele on innovating in the age of AI — live, Innovation Stage, IFA Berlin 2026, 5 Sep, 11:00. 

Presented by
 
Speakers
Dr. Markus Miele
Executive Director and Co-Proprietor, Miele & Cie. KG
Track: World of AI & Future of Tech
Dr. Markus Miele, Executive Director and Co-Proprietor of Miele & Cie. KG, takes the Innovation Stage to share Miele's broader approach to innovation — exploring how AI, human-centered design and innovation strategy come together to solve real customer challenges and shape the future of the home. Expect a perspective grounded in genuine user benefit: what it takes to turn cutting-edge technology into everyday value people can trust, from the family-owned German appliance maker founded in 1899. It's a look at how a heritage brand approaches AI without losing sight of the fundamentals — durability, design and sustainability — and what that means for the appliances people actually live with. Could AI really mean the end of housework? That's the question behind this keynote on the "World of AI & Future of Tech" track.
Key Takeaways:

How will artificial intelligence change the way we live at home – and can technology really make housework disappear? In his keynote, Markus Miele will explore how AI, intelligent sensors and connected appliances are transforming everyday household tasks. Using examples from Miele’s latest innovations, he will show how technology can take over complexity and routine decisions, giving people something increasingly valuable: more time and freedom.

The End of Housework Is in Sight: Innovating in the Age of AI