6 Sep 2026 – 11:20 – 40 min
Location: Creator Stage
Format: Panel

The Creator Economy: A Survival Guide

A grounded look at the creator economy today - contracts, monetization, platform diversification - and the skills creators need to build a sustainable, long-term career. 

Speakers
Kaya Yurieff
Co-Founder, Scalable
Louisa Ioannidou
CEO, The Soul Media
Tobias Hoss
Co-Founder and Senior Advisor, 30 Dishes, Copyright Capital, TopFan, Talentir
Track: Marketing & Creativity
Language: English
An overview of the current state of the creator economy and the essential skills creators need to succeed. Topics may include contracts, monetization, platform diversification, and protecting long-term career sustainability.
Key Takeaways:

What the creator economy looks like today - and where it's heading as platforms and audience behavior continue to shift. 

How to navigate contracts and negotiate deals that protect your interests and your work. 

Strategies for diversifying income streams so you're not dependent on a single platform or revenue source. 

Why platform diversification is critical for long-term stability - and how to approach it without spreading yourself too thin. 

Practical steps for building a sustainable career that can weather algorithm changes, platform shifts, and industry trends. 

The Creator Economy: A Survival Guide