TikTok Shop Livestreaming & daily Creator Education Event

TikTok Shop is taking over the Creator Hub at IFA 2025 and bringing live shopping along for the ride.

For four full days, TikTok Shop will be streaming directly from IFA. In partnership with ePhones, rexBrown and RealStudio, the platform is running interactive livestreams where users can watch, shop and take part in real time.

Expect a curated mix of electronics and lifestyle products from brands like Philips and Anker. Whether you're scrolling online or stopping by in person, you'll get a behind-the-scenes look at how live shopping is redefining digital commerce.

There’s more: TikTok Shop is also hosting workshops designed for creators and brands who want to sharpen their content, grow their audience and master the art of going live. Every day at 10:00 AM, In just 45 minutes, participants can look forward to a diverse program of insights, hands-on tips, and interactive content creation.
Together with TikTok Shop experts, TikTok Shop will showcase how successful content is created – from the initial idea to full execution. In addition to exciting presentations and an open Q&A session, you’ll also have the chance to create content on-site. Drinks included.
This is a must-attend for all creators who want to grow their reach and fully unlock the potential of TikTok Shop.

👉 Register now: https://bytedance.sg.larkoffice.com/share/base/form/shrlgdpMZUcSHzF99b7UYr7ZT3e