TikTok Shop hits the IFA Creator Hub

TikTok Shop is taking over the Creator Hub at IFA 2025 and bringing live shopping along for the ride.

For four full days, TikTok Shop will be streaming directly from IFA. In partnership with ePhones, rexBrown and RealStudio, the platform is running interactive livestreams where users can watch, shop and take part in real time.

Expect a curated mix of electronics and lifestyle products from brands like Philips and Anker. Whether you're scrolling online or stopping by in person, you'll get a behind-the-scenes look at how live shopping is redefining digital commerce.

There’s more: TikTok Shop is also hosting workshops designed for creators and brands who want to sharpen their content, grow their audience and master the art of going live.

Streaming daily from Friday to Monday, 9:00 to 18:00, straight from the Creator Hub.