7 Sep 2026 – 12:30 – 30 min
Location: Expert Talks (Hall 26c)
Format: Insightful Presentation

Understanding German Market Trends in CE/HA

What's hot (and what's not) in the German CE/HA retail market? One of the leading experts on omni-channel & supply chain management in the industry shares his latest analysis direct from the retailers in the German channel.

Speakers
Rudi Aunkofer
Director, iSCM INSTITUT
Track: Retail & Future of Commerce
Language: English
Access: Trade Visitors Only
In this session, Dr. Rudi Aunkofer will report on the latest iSCM Institute research profiling the German retail for consumer electronics and home appliances. Detailed information direct from retail sources offers fresh insight into the latest twists and turns in product demand, consumer confidence, and retailer expectations.
Key Takeaways:

--A statistical overview of today's German market

--Datapoints that explain the impending market shifts

--Insight into how various product categories are selling