Rudi Aunkofer
Director
iSCM INSTITUT
Germany
iSCM INSTITUT
Germany
Dr. Rudolf Aunkofer is one of the leading experts and thought leaders in the context of digitization, data science, omni-channel & supply chain management in the ITC industry. He is also Founder and Director of the Institute for Information & Supply Chain Management (iSCM Institute) at the University of Applied Management. At GfK, he was responsible for business development in the area of IT as a business partner. He has more than 20 years of experience in national and international technology markets, is the author of a number of specialist articles on digitization, innovation and value networks and regularly gives keynote speeches on current topics in these fields.
Sessions
7 Sep 2026 – 12:30
Expert Talks (Hall 26c)
30 min
Understanding German Market Trends in CE/HA
What's hot (and what's not) in the German CE/HA retail market? One of the leading experts on omni-channel & supply chain management in the industry shares his latest analysis direct from the retailers in the German channel.
Track: Retail & Future of Commerce
Speakers
Language: English
Access: Trade Visitors Only
AI in Retail
Customer Insights
Omnichannel Strategy
IFA Global Markets