4 Sep 2026 – 16:00
Creator Stage
60 min
Sony @ IFA: Moderne Video-Podcasts - Von der Idee bis zur Produktion
MASTERCLASS: Modern video podcasts with Sony – From concept to production with Oliver Burkat and Fabian Tausch (Unicorn Bakery)
Masterclass on the topic of podcasting
Track: Marketing & Creativity
Speakers
Language: German
Access: Registration needed
5 Sep 2026 – 14:00
Creator Stage
60 min
Sony@IFA: The Choice for Wildlife: Wildlife-Fotografie Paneltalk
PANEL TALK: Sony – The Choice for Wildlife: Wildlife Photography – From the Wilderness to the City, with Gamander Lopez and Luca Falk
Track: Marketing & Creativity
Speakers
Language: Deutsch
Access: Registration needed
5 Sep 2026 – 16:00
Creator Stage
60 min
Sony @ IFA: The Choice for Street-Photography
MASTERCLASS: Sony – The Choice for Street: Street Photography – “Telling Stories on the Streets” with Thomas Kakareko
Track: Marketing & Creativity
Speakers
Language: Deutsch
Access: Registration needed
6 Sep 2026 – 12:00
Creator Stage
60 min
Sony @ IFA: Sony Cinema Line – Creative Videography
MASTERCLASS: Sony Cinema Line – Creative Videography – Exclusive insights with the new Sony FX5 camera, featuring Dennis Schmelz and Open Iso
MASTERCLASS on the Sony Cinema Line
Creative Videography – Exclusive insights with the new Sony FX5 camera, featuring Dennis Schmelz and Open Iso
MASTERCLASS on the Sony Cinema Line
Creative Videography – Exclusive insights with the new Sony FX5 camera, featuring Dennis Schmelz and Open Iso
Track: Marketing & Creativity
Speakers
Language: German
Access: Registration needed
6 Sep 2026 – 15:00
Creator Stage
60 min
Sony @ IFA: The Choice for Portrait-Photography: Menschen im Fokus
The Choice for Portrait: People in Focus – Between Wedding and Documentary Photography
PANEL DISCUSSION
Sony – The Choice for Portraiture: People in Focus – Between Wedding and Documentary Photography with Jana Weisbrich, Fabiano and Leon Schleßelmann
Track: Marketing & Creativity
Speakers
Language: Deutsch
Access: Registration needed
7–8 Sep 2026
Palais
Sony Creator Seeding
Sony presents WH-1000XM4C with Apache 207. Premium sound, perfect noise cancelling and exclusive Apache 207 sound profile. Test the product and share it with your community.
Track: Marketing & Creativity
Language: Deutsch