4 Sep 2026 – 17:00
Creator Stage
30 min
Add to Cart: Turning Creative Content into Direct Cash Flow with TikTok Shop
From side hustle to full-time creator. Lessons in growth, product choice, and authenticity.
Track: Marketing & Creativity
Speakers
Tana-Maria Schächtele
(Moderator)
EU Marketing Leader, TikTok Shop
Mighty Mirza
Creator in the Home Appliances & Electronics Space
Creator Connect
Creator Economy
Social Commerce
Content Creation
5 Sep 2026 – 17:00
Creator Stage
30 min
‘Magic Moments’: A VFX revolution in the content industry
High-end VFX are no longer the exclusive domain of Hollywood. See how creators are shaping visual storytelling, and what editorial teams can learn from influencers about visual aesthetics.
Track: Marketing & Creativity
Speakers
Michael Brycz
Founder & Managing Director , Bitstream Media Lab
Language: German
Content Creation
Virtual Production
5 Sep 2026 – 17:30
Creator Stage
30 min
I Am No One
The sequel to "You Are Useless". A confession about how I slowly became no one: chasing numbers, scrolling Instagram for 8 hours, letting AI think for me. And why fighting to be someone is the only work left.
Track: Marketing & Creativity
Speakers
DAvide Colla
Founder & Creative Director, 150UP
Language: English
Content Creation
Artificial Intelligence
6 Sep 2026 – 13:40
Creator Stage
40 min
Beyond the Feed: Emerging Social Media Formats
From microdramas to live commerce, discover how creators are pioneering new content formats and staying ahead of platform trends to keep audiences hooked. 
Track: Marketing & Creativity
Speakers
Patrik Wilkens
(Moderator)
Founder & Director, Mournival Consulting
Jo Burford
Head of Creator Marketing at EMEA, Edelman
Zach Ferraro
CEO & Co-Founder, Favorited
Wen Wen Han
Founder and CEO, Short Drama Alliance
Francesca Sussman
VP, OTT, Vimeo
Language: English
Content Creation
Content Creation
6 Sep 2026 – 14:20
Creator Stage
40 min
AI Tools Powering the Next Generation of Content Creation
See how creators are using AI to streamline production, enhance storytelling, and create high-quality content faster with practical tools for ideation, editing, optimization, and production.
Track: Marketing & Creativity
Speakers
Adi Sideman
CEO, Popcorn
Dani Verdari
Founder & Creative CEO, Slay House
Jason Nellis
Director of Innovation, BoltOs
Ruslan Ranjabar
CEO & Founder, R Squared
Robin Wieske
Integrated Marketing Manager, Plaud
Language: English
Content Creation
Artificial Intelligence
Content Creation
6 Sep 2026 – 15:30
Großer Stern / ID. Polo Area
60 min
The new Volkswagen ID. Polo as a mobile 3D printing station with BigBangBash
An electric car that does more than drive. At IFA, BigBangBash turns the new VW ID. Polo into a mobile workshop: he runs a 3D printer out of the boot on power from the car itself, printing ID. Polo keychains for the audience across a full hour.
Track: Marketing & Creativity
Language: German
Content Creation
Smart Living Forum
Content Creation
Mobility