Exhibit at Photo, Video & Content Creation – IFA 2026
IFA is where global brands, industry leaders, and innovators come together to shape the future of technology. As an exhibitor, you gain unparalleled access to decision-makers, media, and consumers eager to discover what’s next. Don’t just showcase your products, be part of the conversation that drives the industry forward.
Business opportunities
Meet industry leaders, buyers and retailers from around the world. IFA combines B2B and B2C like no other event.
Thought leadership
Take the stage. Share ideas, launch products and connect with experts through keynotes, panels and masterclasses.
Media exposure
IFA generates major buzz: 4,500+ journalists, 90k social mentions and 219 billion media impressions. It’s where stories go global.
Brand visibility
Put your brand in the spotlight – on-site, online and everywhere in between. Tailored sponsorships deliver lasting visibility.
Exclusive networking
Rub shoulders with the right people, from top buyers to investors, at lounges, events and meetings across Berlin.
Product showcasing
Let visitors try your tech. From demos to deep dives, IFA helps you connect directly with buyers, users and fans.
Why brands choose IFA
Brands share why IFA matters to them – from ideas and innovation to connections that last beyond the event. Find out why IFA matters for your business.
Exhibitors of 2025
From game-changing launches to future-defining ideas, IFA 2025 brought together brands rewriting the rules of what’s possible – and paving the way for what’s to come in 2026.
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attendees from
140 countries
140 countries
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international
retailer buyers
retailer buyers
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interested in Photo,
Video & Content Creation
Video & Content Creation
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media representatives
from 80 countries
from 80 countries
Discover
- Cameras
- Smartphones for content creation
- Mirrorless cameras
- Action cameras
- Video cameras & camcorders
- 360 cameras
- Drones
- Webcams
- Lenses
- Camera accessories
- Tripods & mounts
- Gimbals & stabilizers
- Microphones
- Field recorders
- Audio interfaces
- Lighting equipment
- LED lights & ring lights
- Studio setups
- Green screens
- Displays & monitors
- Editing & post production software
- Capture & streaming hardware
- Storage & backup solutions
- AI editing tools
Impressions & insights
What makes IFA truly special? Let the exhibitors and attendees tell you themselves! Get inspired by their experiences, hear firsthand insights about groundbreaking innovations, and see how IFA brings together brands, industry leaders, and tech enthusiasts from around the world. Discover why IFA is the place to be for technology and innovation.
Built for business impact
Beyond products and presence, IFA creates platforms for leadership and recognition. The IFA Retail Leaders Summit and the IFA Innovation Awards connect brands with decision-makers, insights and industry credibility.
IFA Retail Leaders Summit
The IFA Retail Leaders Summit brings senior retail and tech decision-makers together for focused exchange and strategic insight. Curated content, peer discussion and targeted 1:1 meetings create real business impact. Stay tuned for the 2026 edition.
Recognition that matters.
The IFA Innovation Awards highlight outstanding design and engineering in consumer and home tech. Judged independently, they give brands a strong platform for visibility and industry recognition. Stay tuned for 2026.
Navigate IFA
Find your way around IFA 2026 and the entire Messe Berlin grounds with our detailed venue map of all show areas.
Trending topics
- AI powered editing & post production
- Mirrorless cameras as standard
- Smartphones for content creation
- Compact creator rigs
- Integrated audio lighting & camera setups
- 360 degree cameras & immersive content
- VR & AR content creation
- Accessible 8K video
- Live streaming & real time creation
- Mobile first social video
- Creator focused workflows
- Portable production tools
Partners & sponsors 2025
IFA works with industry leaders, innovators and forward-thinking partners who shape the tech landscape. Explore the brands that helped define IFA 2025 and discover partnership opportunities for 2026.
EBAY GmbH
FINN
Narwal
Sony
UGREEN
Kleinanzeigen PRO
Arspura
AmorePacific
Tukas EV
Sky Deutschland
Meta
Microsoft
NIPA
Flaconi
Pure Electric
YouTube
Peloton
Google
Techniker Krankenkasse
ELECTROLUX APPLIANCES AB
NVIDIA
Zahnheld
Warsteiner
Photo, Video & Content Creation – Frequently asked questions
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What is the Photo, Video & Content Creation show area at IFA 2026 about?
This show area focuses on technologies and tools for visual storytelling and digital content production. It covers photography, video, audio, lighting, software and mobile solutions used by creators, professionals and brands.
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Which topics are central to Photo, Video & Content Creation at IFA 2026?
Key topics include content creation workflows, camera and video technology, mobile and social content creation, AI-supported editing and post-production, streaming tools and immersive formats such as 360 degree content.
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Why is content creation a key topic at IFA?
Content plays a central role in communication, culture and commerce. At IFA 2026, this show area highlights how technology enables creativity, storytelling and new ways of producing and distributing content across digital platforms.
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What is the Creator Hub and how does it fit into this show area?
The Creator Hub is part of the Photo, Video & Content Creation show area and places creators and creative workflows at the centre. It reflects the growing importance of creator-driven content and the technologies that support modern production processes.
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Who is the Photo, Video & Content Creation show area relevant for?
The show area is relevant for content creators, photographers, filmmakers and private visitors, as well as for trade visitors from media, retail, production and technology sectors.