Photo, Video & Content Creation at IFA
Capture it. Frame it. Share it. IFA’s Content Creation area is where creativity meets the tools that make it possible – whether you're behind the lens, in front of the mic or editing on the go.
Discover cameras, drones, audio gear and accessories that let your ideas move faster, look sharper and sound better – all in one place.
Photo, Video & Content Creation for trade visitors
Stay ahead in tech. IFA is where professionals connect, discover innovation early, and grow their business. Gain exclusive insights, meet partners face-to-face and sharpen your competitive edge.
Photo, Video & Content Creation for private visitors
IFA turns technology into an experience. Test the latest devices, join live demos and enjoy music, creativity and fun. Discover what’s new, what’s next and what’s worth exploring.
Exhibitors 2025
IFA brings together global brands, visionary start-ups and tech pioneers from around the world. Discover groundbreaking products, explore the latest trends and connect with the companies redefining the future of technology.
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Discover
- Cameras
- Digital cameras
- Camera accessories
- Smartphones
- Social media
- Video solutions
- Action cameras
- Drones
- Gimbals & stabilizers
- Microphones
- Video editing software
- Lighting equipments
- Green screens
- Webcams
- Lenses
Impressions & insights
What makes IFA truly special? Let the exhibitors and attendees tell you themselves! Get inspired by their experiences, hear firsthand insights about groundbreaking innovations, and see how IFA brings together brands, industry leaders, and tech enthusiasts from around the world. Discover why IFA is the place to be for technology and innovation.
What’s on at IFA
From keynotes and expert panels to live demos and surprise IFA Moments – dive into a programme packed with product reveals, interactive sessions and experiences that bring technology to life.
6 Sep 2025 – 10:00
Creator Hub (Palais, Hall 19)
TikTok Shop Livestreaming & daily Creator Education Event
TikTok Shop is taking over the Creator Hub at IFA 2025, turning the floor into a live-shopping playground. Each day at 10:00 AM, creators are invited to an exclusive Creator Education Session in the Creator Lounge. Learn best practices, growth tactics, and how to monetize live. Join to level up your content—and your cart.
Photo, Video & Content Creation
6 Sep 2025 – 10:00
Hall 5.2A, Booth 175
10 h
Find Your Next Tech – Live from IFA 2025 every Day
35 hours of live tech storytelling – join Webedia and IFA for a bold digital-first show experience.
Language: German
Access: Trade Visitors Only
Content Creation
Photo, Video & Content Creation
6 Sep 2025 – 15:00
Sommergarten Stage
7 h
Ikkimel & Friends Open Air – Live at IFA Sommergarten 2025
IFA meets Berlin underground: Ikkimel & Friends with an uncompromising open-air concert.
Content Creation
Audio
Photo, Video & Content Creation
Navigate IFA
Find your way around IFA and the entire Messe Berlin grounds with our detailed venue map of all show areas.
Trending topics
- Wireless audio
- Noise-cancelling technology
- True wireless earbuds
- High rsolution audio
- Spatial audio & immersive sound
- Voice assistants integration
- Smart audio devices
- Gaming audio
Partners & sponsors 2025
IFA collaborates with leading global brands, bold innovators and trusted partners who help shape the future of tech. From headline sponsors to visionary supporters – discover the names powering the IFA experience.
Microsoft
Tuya GmbH
Beurer GmbH
Makeblock (Hong Kong) Company Limited
Ecoflow Europe S.R.O.
Techniker Krankenkasse
Narwal
ELECTROLUX APPLIANCES AB
EBAY GmbH
nunc.
NVIDIA
Olight Group Co., Ltd.
TASS Vision
SIGMA
AmorePacific
Der Tagesspiegel
Panasonic Marketing Europe GmbH
Meta
Anker
Red Bull Germany
FINN
Pure Electric
TCL
Sky Deutschland
Tukas EV
YouTube
MobileSentrix B.V.
TikTok
Ulike
HiTrade (HK) Co., Limited
Arspura
Flaconi
Warsteiner
NIPA
Rokid
Womanizer
WHOOP
Kleinanzeigen PRO
Braun by P&G
UGREEN
Zahnheld
Miele
Acer
Peloton
Sony
AMD
Exhibit at Photo, Video & Content Creation – IFA 2026
IFA is where global brands, industry leaders, and innovators come together to shape the future of technology. As an exhibitor, you gain unparalleled access to decision-makers, media, and consumers eager to discover what’s next. Don’t just showcase your products, be part of the conversation that drives the industry forward.
Business opportunities
Meet industry leaders, buyers and retailers from around the world. IFA combines B2B and B2C like no other event.
Thought leadership
Take the stage. Share ideas, launch products and connect with experts through keynotes, panels and masterclasses.
Media exposure
IFA generates major buzz: 4,500+ journalists, 90k social mentions and 219 billion media impressions. It’s where stories go global.
Brand visibility
Put your brand in the spotlight – on-site, online and everywhere in between. Tailored sponsorships deliver lasting visibility.
Exclusive networking
Rub shoulders with the right people, from top buyers to investors, at lounges, events and meetings across Berlin.
Product showcasing
Let visitors try your tech. From demos to deep dives, IFA helps you connect directly with buyers, users and fans.
Photo, Video & Content Creation – Frequently asked questions
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1. What can attendees expect in the Photo, Video & Content Creation show area?
This show area is a dream come true for content creators, filmmakers, and photography enthusiasts. Explore the latest innovations in cameras, lenses, drones, stabilizers, lighting equipment, video editing software, and social media tools. Attendees can experience live demonstrations, discover AI-powered content creation tools, and get hands-on with professional-grade equipment. Whether you're a beginner or a pro, this is the place to find the tools and inspiration to elevate your content.
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2. Can visitors try out professional equipment on-site?
Yes! Many exhibitors offer interactive demos where you can test the latest cameras, microphones, gimbals, and editing tools. Try out lighting setups, experiment with green screens, and experience the latest innovations in video production.
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3. What companies and brands will be showcasing their innovations?
The show area features a mix of global industry leaders and emerging start-ups, all showcasing their latest advancements in photography, videography, and content creation. Expect to see the newest developments in 8K cameras, high-resolution audio, AI-powered editing software, and social media streaming solutions. A full list of exhibitors will be available on our website.
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4. Are there talks or workshops about content creation trends?
Absolutely! The Content Creation Stage will host expert talks, panel discussions, and live demonstrations covering topics like AI in video editing, social media strategy, storytelling techniques, and monetization for creators. Learn from industry pioneers about the future of content creation and gain insights into the latest creative tools.
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5. Why is the Photo, Video & Content Creation show area a must-visit?
Content creation is evolving faster than ever, and this area offers an exclusive look at the technologies shaping the future. Whether you're a YouTuber, filmmaker, photographer, or brand looking to enhance your digital presence, this is your chance to get hands-on experience with the latest tools and learn from the best in the industry. Don't miss it!