Anna Masten
Senior Director of Strategic Partnerships
SquareTrade Europe
United Kingdom
SquareTrade Europe
United Kingdom
Anna Masten is Senior Director of Strategic Partnerships at SquareTrade. She leads strategic partnerships across Europe, working with leading retailers and telcos to bring innovative protection solutions to consumers. Her work focuses on helping people stay protected in an increasingly connected world, addressing the growing challenges created by our dependence on digital devices and online services. She has particular interest in emerging digital risk, including AI-enabled fraud, cyber threats and the evolving impact of technology on consumers.
Sessions
7 Sep 2026 – 15:30
Dream Stage (Hall 25)
45 min
The anatomy of a scam: Staying protected in the AI age
What happens when the person who once ran scams takes the stage to explain them?
For the first time, SquareTrade brings that conversation to IFA.
A reformed scammer, behind an estimated €60 million in fraud, joins insurance, retail and media voices to reveal the anatomy of a modern scam. Exploring the tactics being deployed today, from deepfakes to social media scams to fake online stores and the risks facing younger generations today who are unwittingly recruited into criminal networks.
This panel unpacks the current state of play for European consumers in an increasingly digital, and increasingly risky, world.
For the first time, SquareTrade brings that conversation to IFA.
A reformed scammer, behind an estimated €60 million in fraud, joins insurance, retail and media voices to reveal the anatomy of a modern scam. Exploring the tactics being deployed today, from deepfakes to social media scams to fake online stores and the risks facing younger generations today who are unwittingly recruited into criminal networks.
This panel unpacks the current state of play for European consumers in an increasingly digital, and increasingly risky, world.
Track: World of AI & Future of Tech
Speakers
Language: English