Samuel Baran
Global Sales Lead - Retail, Etail and OEM Partnerships
ESET, spol. s r.o.
Slovakia
ESET, spol. s r.o.
Slovakia
Samuel Baran is a professional with a strong background in FMCG and B2C retail sales, driven by a passion for technology and digital innovation. His experiencse spans over eight years in consumer business strategies, more than five years in consumer products marketing, and over four years in product category management at high-profile consumer tech organizations.
Sessions
4 Sep 2026 – 16:00
Retail Innovation Zone Stage
45 min
Trust, Digital Sovereignty and the Rise of "Made in EU" in Cybersecurity
From scams to phishing, trust is the new differentiator. Samuel Baran on why values, not just price, are driving retail growth.
Track: World of AI & Future of Tech
Speakers
Language: English