Samuel Baran
Global Sales Lead - Retail, Etail and OEM Partnerships
ESET, spol. s r.o.
Slovakia
ESET, spol. s r.o.
Slovakia
Samuel Baran is a professional with a strong background in FMCG and B2C retail sales, driven by a passion for technology and digital innovation. His experiencse spans over eight years in consumer business strategies, more than five years in consumer products marketing, and over four years in product category management at high-profile consumer tech organizations.
Sessions
4 Sep 2026 – 16:00
Retail Innovation Zone Stage
45 min
Trust, Digital Sovereignty and the Rise of "Made in EU" in Cybersecurity
AI, scams, phishing, and data theft are threats that home users encounter every day. Samuel Baran explains why, alongside price and technical features, values such as trust, reliability, and digital independence have become increasingly important selling points in retail. For retailers in particular, these factors offer a valuable opportunity to differentiate themselves and achieve sustainable growth, even in challenging economic times.
Track: World of AI & Future of Tech
Speakers
