Selim Morlevi Menda

Selim Morlevi Menda is a retail innovation expert and Founder of Create-4 that produces technologies for retail, hospitality, point of sale, and consumer goods manufacturers. Based in Turkey, he has exported groundbreaking projects to 14 countries and helped dozens of companies such as Coca-Cola, Unilever, Nike, P&G, Danone… Create-4 main products and services are in digital signage and IoT Solutions (such as IoT ordering buttons for Domino's Pizza). Create-4 also works closely with home appliance companies to help them innovate their products such as Touch Screen Cooler for Pepsi and Smart Cooler for Vestel.