Sonja May

Sonja May joined the team at IFA Management GmbH at the beginning of May as the new Director PR & Corporate Communications, taking over responsibility for press and public relations. With more than 20 years of PR experience, including around six years as Head of PR & Corporate Communications at Sony Europe, May has extensive expertise in press and public relations as well as corporate communications. She brings a deep understanding of the specific challenges and opportunities of the technology industry, particularly in consumer electronics.

In her new role, Sonja May will be responsible for the strategic development of press relations and positioning IFA as the world's leading trade show for Home & Consumer Tech. She will focus on bringing innovation, the industry's digital transformation processes and sustainability initiatives more into the spotlight and intensifying dialogue with international media, partners and stakeholders.